LOST

I worked with Gallery5 staff to develop an affordable experimental promotional campaign for the staff’s annual exhibition. The campaign involved placing objects, chosen by staff members, around the city with coresponding “LOST” posters. The objects had tags that encouraged the “finder” to bring it back to the exhibition opening reception for a reward. The rewards included: 30% store items, a 25¢ drink, and a free show ticket. Once in the exhibition, the object was placed on a pedestal and exorbitantly priced (in the thousands) as a statement about art and economics.

This project recieved the Award Of Merit for the RIchmond AIGA's Grade 5 design competition.